Workshop Summary

Workshop: Media, Money, and the Message (Morning Session)

Organisers: Sharon St Joan, Best Friends & Dr Nanditha Krishna

Suggestions on how to present your organization, putting your best foot forward, how to relate to the media, how to tell your great story and to develop community support and practical, workable fund-raising concepts.

What are the advantages of raising funds locally and developing a broad base of support?
Prerequisites for fund-raising—positive image of your shelter/office, website, newsletters, media articles
How to present your organization
How to design a campaign, getting across your message while providing concepts that lend themselves to fund-raising.

Group Practical session
--Planning a campaign around an ‘issue; Groups will be given a specific topic and guidelines on how to plan a campaign, how best to present the issue to the public, and how to tie in fund-raising. What is the goal, how to measure success?

A fund-raising saga
Successful, practical fund-raising enterprises that further the foundations’ mission and message.

Selling local handicrafts, art work?
Events, benefits, holiday celebrations?
Partnerships: corporations, charities,
How to ensure that you are making money, not spending money?
Anticipating and planning for, everything that can go wrong

Practical session
Designing a fund-raising event or enterprise

Raising funds from the local community.
Planning the basic concepts.
Generating income and minimizing costs?
Allocation of roles

Conclusion
Integrating media, message, and money so that all work together to further the goals of the organization

Workshop: Media, Money, and the Message (Afternoon Session)

Organiser: Juanita Tom, Marketing & Fundraising Director, Animals Asia

Discussion topics:

Media Branding and Advertising, important tools for NGO's: Dr Nilesh Bhanage, Plant and Animal Welfare Society (PAWS), India
Fundraising planning (direct mail, advertising, programmes etc), Juanita Tom, Marketing & Fundraising Director, Animals Asia
Developing a PR Strategy, Stuart Lennon, PR Manager, Animals Asia
Digital and social media, Ali Bullock
Auditing, outcomes and strategic development for small NGO's: Jonathan Cracknell, Jonathan Cracknell Wildlife Anaesthesia Service

Workshop: Disaster Management

Organiser: Dr. Ian Dacre, WSPA

The need for nonhuman animals to be an important consideration in government, shelter and household disaster planning, rescue and relief efforts.

Discussion topics:

Disaster management work to be effective and culturally attuned; Dr. Ha Cam Tam, WSPA Disaster Liaison Officer, Vietnam
Disaster Preparedness: one of the solutions to deal with emergencies in shelters; Lt. Col. Dr. Jagdish Chander Khanna, Bombay Society for the Prevention of Cruelty to Animals, India
Effective communications and Procedures of Disaster Management in sustainable ways for animals (livestock, companion animals, and wildlife); Dr. Luki Kusuma Wardhani, Srikandi Animal Care, Indonesia
Animal Relief Coalition of Haiti (ARCH): A Collaborative Approach to Animal Relief and Recovery; Mr. Dick Green, International Fund for Animal Welfare (IFAW)
TBC; Mr. Rahul Sehgal, Humane Society International (HSI)
Using Livestock Emergency Guidelines and Standards in Disaster; Dr. Ashish Sutar, WSPA, India
Are these good solutions? Dr. Ian Dacre (WSPA), Mr. Dick Green (IFAW), Mr. Rahul Sehgal (HSI)
Problems Identification Workshop;

Remembering the focus on the community need
Shelter Preparedness & planning
Effective and through communication
Coalition and coordination of animal welfare groups
International accepted standards and guidelines

Validation of Solution
Legislation

Workshop: Companion Animal Shelter Management

Organiser: Dr. Fiona Woodhouse, SPCA HK

Developing policies for neutering, euthanasia and re-homing, good practices and sharing ideas to improve shelter management plus tackling the cause of the problem through a variety of alternative practical ideas to manage dog and cat populations without developing a shelter.

Why shelters? Sarah Vallentine, WSPA
Hardware - software – establishing sustainable shelters: Dr Fiona Woodhouse, SPCA HK
Shelter design group exercise: Faye Wong / Vivian Or, SPCA HK
Shelter design and biosecurity: Faye Wong / Vivian Or, SPCA HK
Shelter husbandry and health management Dr Karthi Krishnasamy, SPCA HK
Behavioural aspects of shelter management – Lily Leung (SPCA HK), Jennifer Sue Brown, (Soi Dog Foundation), Kati Loeffler & YuGang (Steele) Shang (IFAW China), Sara Plato (Human Animal Interaction Service)
Adoption Anna Hashim-Cabrera, PAWS & Dr Fiona Woodhouse, SPCA HK

Workshop: Wild Animals in Captivity (5-6pm)

Organiser: Daniel Turner, Born Free Foundation

Details TBC